Most content professionals serve multiple customers. Content strategy plans for the creation, governance, use and reuse of content and when and where to publish it in the customer journey. Roberts first book, managing content marketing, spent two weeks as a top 10 marketing book on and is generally considered to be the owners manual of the content marketing process. Hes worked on teams large and small to perfect collaboration and productivity. The right way to select technology, an excerpt a list apart. Using content themes to structure your content marketing. Related to doing less is prioritizing whats most important. This will ensure youre covering all your key marketing messages in your content planning. It grows when you leverage your influence into something bigger. When css grid layout shipped into multiple browsers in the spring of 2017 it heralded the dawn of a new way to do layout on the web. Over the years, weve added in content for all digital marketers, and incorporated more sessions to accommodate information on marketing automation strategy, crms, social media, sem and more. Nov 29, 2017 roberts first book, managing content marketing, spent two weeks as a top 10 marketing book on and is generally considered to be the owners manual of the content marketing process. Your guide to creating a facebook content strategy.
Content strategy for mobile by a book apart, adapt your workflow to a world of. Click here to learn about the regional ultimate culture conference. In the past, only her friends, clients, and lucky writers got to know the magic that is erin kissane. With practical examples, rachel breaks down every bit of the specification in a way thats easy to understand. Apr 12, 2018 in nonfiction writing, free chapters offer deep insights into the entire essence of the content. While this years program and speakers are still to be announced, the event typically features a number of industry thought. The struggle to shape america by frances fitzgerald i had mixed feelings about this book when i read it late spring, but its significance has grown on me. Using content themes to structure your content marketing once youve decided on your main content themes, you can use them to form the structure of your content marketing plan. This represents decades of fisticuffs even though writing is ever so much harder than talking, she was driven to produce just enough research and conversational design, both from a book apart.
Were pleased to share an excerpt from chapter 4 of tony byrne and jarrod gingrass new book, the right way to select technology, available now from rosenfeld media. Between 2006 and 2011 i had the privilege of talking to over 50 experts in the startup and web design industry, from the creator of wordpress, matt mullenweg, to usability pioneer steve krug. Free worksheet sign up for shellys quarterly letter and get a free content strategy worksheet with 5 steps to get started. In 2006, dan cofounded eightshapes with nathan curtis to serve clients in healthcare, education, notfor. According to the content marketing institute, 68 percent of b2b marketers use event marketing, and 36 percent say it will be the most critical tactic for their content marketing success in 2017. This years event will be held in the iconic new yorker hotel, nestled in midtown manhattan. Oliver lindberg independent editor, content consultant. At this twoday conference in philadelphia, youll attend inspiring talks on multiplatform content strategy, conversion optimization, seo, and more. Content tactics january 5, 2017 jan 5, 2017 1 minute min video. When you decide to give away a free chapter of your book, spread the news across social media. Built in 1929 during the height of the jazz age, the hotel still reflects the art deco ambiance of that bygone era.
Cmc digital lab is the answer a memberonly community for content marketers offering a digital experience for ondemand learning with full access to cmc 2017 2020 recordings, decks, and resources, and the virtual stream of cmc 2021 in boston on april 2224. Aug 21, 2017 ive been in a lot of book clubs, and i know its not always easy to get a conversation going on a book. Conferences and live events are best for learning and networking. Whether youre an experienced content strategist or a beginner interested in learning more, conferences are a great way to network, increase your knowledge, and sharpen your skills.
To help you get started on your conference strategy, take a. A book apart recently made this book available for free online. Keep in mind to only add text when it cant be avoided. General content marketing university, online training content strategy meetups around the world, usa san diego content strategy meetup, san diego, ca. Of the a book apart publications added to the collection, topics range from responsive design and content strategy through to colour management, javascript and html5. At its core, content strategy focuses entirely on the user of the content the reader. Both are the perfect size in terms of subject depth and coverage for topics ranging from technical to theory. Kristina halvorson, author of content strategy for the web. She is the author of content strategy for the web, the host of the 5by5 podcast content talks, and the f ounder of confab. Patientfocused healthcare information requires an omnichannel content strategy. Peter morville emphasizes the importance of reflecting in this excerpt from chapter 7 of his new book, planning for everything.
Eog resources eog q3 2017 earnings conference call transcript. Future london academys ux and digital design week 2017 took place august 1418, in london. I was honoured to sit down with the father of the internet, vint cerf, as well as web design legend jeffrey zeldman and the man who coined the word blog, peter merholz. The lavacon content strategy conference started in hawaii hence our name to give content strategists, documentation managers, and senior content professionals an opportunity to get away from the office and tend to their professional development. The disconnect between content strategy, information science, and healthcare. Agile has the potential to liberate content strategists from obsolete ways of working, and developers and designers can help. The intelligent content conference is the only content strategy event specifically designed for marketing professionals. Many of the web design and code books are collected from respected publishers like smashing magazine and a book apart.
To learn more about what event marketing can do for your business, check out the infographic below. And then some conference emfluence digital marketing. Special edition is three days of intense focus on digital design, ux, and more. As an information architect, ive dabbled in the more. A look back at content jam 2019 during this twoday marketing conference, we made new friends and learned the latest marketing tips and tricks. Sxsw is excited to reveal the addition of keynote tanehisi coates, a national correspondent for the atlantic, and the latest round of featured speakers to the 2018 sxsw conference lineup. She is the recipient of an nacf national artist fellowship, a lannan literary fellowship, a whiting award, and was a finalist for the national book award in 2017. Everything you say here about content and content strategy can apply equally to the creation of a book. Now that the excitement of launch has passed, rachel andrew will take a look at what went right or wrong in these first few months, and offer help to those struggling to transition away from legacy methods. Meanwhile the ebook version is still available through a book apart through the links above.
Content strategy for the web touched off the explosive growth of content strategy and its recognition as a critical field of practice. Content strategy is an extremely friendly and talkative discipline. We are delighted to present the third volume in the a book apart series. Read the elements of content strategy, enjoy it erin is a hell of a writer, and go make the web better. Why writing a book is the best content strategy youve.
Dave has given standingroomonly presentations at tednyc, sxsw, confab, ux copenhagen, and the wharton web conference on content strategy and emerging content trends. Even for someone who is very interested in content online and otherwise this was just too boring, i am sorry to say. Our ebooks support kindle, ibooks, nook and most other readers and devices. In my ultimate guide to becoming a content strategist, i recommend attending content strategy conferences as an important way to network within the industry and sharpen your skills. Adapt your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. Explore content strategys roots, and quickly learn not only how its done, but how you can do it well. The elements of content strategy a book apart, 2011, by erin kissane, provides the most brief yet thorough treatment of content strategy that. Eog resources q3 2017 earnings conference call nov.
She has also received the 2018 penjean stein award and the 2018 national book critics circle award. Brendan murray identifies four key areasiteration, product, people, and communicationwhere designers and devs can. Content strategy conferences and events pybop, llc. Erika hall is the cofounder and director of strategy at mule. In nonfiction writing, free chapters offer deep insights into the entire essence of the content. Part of what sets this conference apart is its university day kickoff event filled with demos and.
She has advocated for the importance of evidencebased design and strong language since the late 20th century. The 45 best conferences to attend this year the muse. Moreover, what made it hard to get through even such a short book was the dry prose. These speakers highlight some of the industrys most inspired thinkers and diverse visionaries across 24 tracks of sxswcurated programming. To design a better experience, attend a betterdesigned ux conference.
She speaks about content strategy at conferences all over the world, and she is always happy to come home to st. Best of breed is an exclusive thought leadership conference. While there are a ton of good insights in these conversations focused on the power of women helping women and networking, i recently scribbled this down from guest sally. Since 1994, dans focused on digital product discovery and definition, user research, information architecture, content strategy and interaction design for contentheavy sites and complex web applications. The elements of content strategy by erin kissane perpendicular. Jan 22, 2017 there is a ton of value in participating in industry events, but you cant just pick one out of a hat, show up, and reap the benefits. One of my recent podcast discoveries is ellevate podcast. Content strategy articles, videos, reports, training. Jeremy keithauthor of html5 for web designers and cofounder of clearleft. The need for plain language in terms and conditions technical documentation roundup 2019. Our 2017 content strategy conference focuses on how to build bridges. Content marketing institute lists some of the earliest uses of content marketing.
Youll be introduced to the latest industry trends and have the chance to connect with leading agencies, entrepreneurs. This 2017 search engine optimization strategy guide takes your hand and walks you through the entire implementation of a proven seo strategy. This book is an excellent introduction to, as well as a deep dive into, a complex topic. All attendees must wear their name badges at all times to gain admission to all conference sessions, and to the reception, lunch and banquet. The conference registration kit includes a conference bag, conference book, a copy of digital proceedings, name badge, receipt of registration fee, three lunch coupons and a banquet coupon. The annual ultimate culture conference human synergistics. Mar 29, 2018 times and job titles, and platforms have changed.
Featured speakers speakers at the lavacon content strategy conference are practicing industry professionals who gather to network, share best practices and lessons learned, and stay uptodate with the latest advances in publishing technology. Were going to go through 3 stages of a users journey with your mobile app, to learn what types of content you as the content strategist need to be caring for in each phase. Environments for humans brings together some of the webs most notable experts in content strategy and content marketing for an allnew, twoday online conference, the content strategy summit 2016. Spanning silos, building bridges november 58, 2017 portland, or.
The best content strategy conferences in 2017 will focus on the things you want to learn and the people you want to meet. With practical examples, rachel breaks down every bit of. Even if youve never entertained the idea of writing a book, dont rule it out. Kristina halvorson is the ceo and founder of brain traffic a content strategy consultancy. Hes also the author of the upcoming book, design for cognitive bias, published by a book. Bring the experts to your desktop august 24august 25, 2016 from 9am to 4pm ct. From ux to storytelling, accessibility to structure, confab brings together those who are committed to making content more useful and usable. Select book conferences, festivals, and fairs in 2017. A book apart publishes detailed, meticulously edited examinations of single topics. Standards 100150 pages, available in paperback and ebook and briefs 5070 pages, available in ebook only. Hundreds of culture champions came together on tuesday, october 3, 2017, to engage in thoughtprovoking presentations, interactive sessions, and dynamic networking to learn more about the leadership and culture connection. Author fran lebowitz to headline intelligent content. However, a free introductory chapter can also be a beneficial marketing strategy for a fiction book. The secret to content strategy success, presented may 2012, minneapolis, mn.
The following is the foreword written by ulrich henes from the language of localization, edited by kit brownhoekstra, the eighth book in the content wrangler content strategy series of books from xml press 2017. When we approach documenting a certain feature, component, or usecase, we must understand our audience. If youre ready to start a book club, heres 40 of the best book club questions, for fiction. An event apart is three days of highend, carefully curated design, code, and content, presented by modern masters. Whether youre bracing for a conference talk or a team meeting, lara hogan.
Authority begins with great ideas, a solid content strategy, and a great team to help you maximize roi. In no attempt to be original or reinvent the wheel, i will use the famous five ws to explain this thought process. She cohosts a responsive web design podcast with ethan marcotte, and her first book, content strategy for mobile, was published in 2012 by a book apart. This threeday conference brings together industry professionals, educators, and scholars to examine key issues around the digital transformation of the book, as well as to discuss the developing. Louis rosenfeld, author of information architecture for the world wide web.
Erin kissane wrote a book about content strategy and youre reading quotes on the website to decide if you should buy it. Along with new president and ceo, brad mayne, cfe, and an interwoven rebrand, this strategy will reshape and improve iavms conference offerings starting with venueconnect 2017. By the time css grid layout was supported by all major browsers in 2017, rachel andrew had already thoroughly parsed the spec and, with the release of the first edition of get ready for css grid layout in 2016, helped legions of readers put the new twodimensional layout system to work in their designs. Content marketing conference content marketing events. Ive found that the best book club discussion questions are ones that are openended and that get people to share their personal opinions. Since 1994, dans focused on digital product discovery and definition, user research, information architecture, content strategy and interaction design for content heavy sites and complex web applications. David dylan thomas content strategy advocate think. At the 91st annual venueconnect in minneapolis in july, the international association of venue managers iavm announced a new conference strategy. Amazingly, this second edition doesnt just keep up. Throughout the week, we visited a variety of design studios and product companies and learned a lot about the way they work, including their projects, products, processes, management, culture, and all the things that shape them. Whether youre bracing for a conference talk or a team meeting, learn to identify your fears and face them, so you can be confident on the stage. Time taken to reflect, whether in the shower or conference room, gives us opportunities to learn from our successes and our failures. Content strategy framework core strategy evolve our print production model to deliver singlesource, omnichannel content.
Dec 30, 2016 a version of this article appeared in the 01022017 issue of publishers weekly under the headline. I even include advice for getting into industry conferences legally for free. Youll be introduced to the latest industry trends and have the chance to connect with leading agencies, entrepreneurs, and digital strategists. In the fall of 2017, after a successful spring beta launch, the content strategy. Intelligent content conference 2018 content strategy event. You can catch up with robert on his popular podcast the weekly wrap. Start spreading the news were taking the dmla 2017 conference back to manhattan. Marketing, tech support, product documentation, and more.
Announcing sxsw keynote tanehisi coates and 24 featured. Jun 23, 2017 by the book4 florence june 2017 publishing studies conference 2017 taking place. First off, kristina halvorson founded confab, the content strategy conference. For example, if you want people to buy tickets for your conference, youll likely create a post that is a. Envato enhances ebook library with a book apart, smashing.
Choose from tracks in content strategy, data science and analytics, and learning design. Dphg annual meeting 2017 conference book ix conference program overview premeeting program. Dec 19, 2017 keep in mind that not all of these were published in 2017they were just the best books i read in 2017. Jan 19, 2017 october 2017 an event apart, san francisco, ca november 2017 confab higher ed, indianaoplis, in lavacon. Abstract book cotton research conference 57 september, 2017 csiro discovery centre, canberra. Very often i find that books appearing in the empowermentpersonal growth field, or from various coaching disciplines, are nothing but fluffedup advertorials for the authors speaking career or seminars. There are handson howto conferences, marketingfocused conferences, inspirational and ideation conferences the important thing is to get out there and see what people are thinking, creating, and sharing. Jun, 2017 you have to understand this content ecosystem if youre going to incorporate the mobile app into your overall content strategy. If you continue browsing the site, you agree to the use of cookies on this website. Resolving strategy paradoxes to create competitive advantage, while his latest book, mapping the mind of the strategist, was published in 2007. Content strategy summit 2016 august 24august 25, 2016. Dave has worked with organizations to help them meet their content goals since 2006. If you start by checking out the conversation that takes place on content blogs, attending conferences and meetups, and reading content strategy books and magazine articles, youll probably get a pretty good idea of how you might make your way into the field. Conversations with women changing the face of business.